My, how the times have changed

change

What would you say the industry is like at the moment?  Is there much out there that would be suited to me? These are daily questions I get asked.

When my journey as a recruiter within the digital and creative industry first began, things were very different to what they are like now.

Back in the day it wasn’t boring, but client’s requirements were much more predictable. Annual report season, holiday campaigns, businesses slowing down over Christmas – it was pretty much a given when busy periods would occur.

With the rise of digital this is no longer the case. Here are some of the changes I have noticed:

  1. Many more skills & specialisations
    What is better, to be a specialist or an all-rounder? With numerous additional skills available, it is erratic knowing exactly which skills will be required and when. Flash is a good example. Threatening to die, it is still very much required and requested by agencies. You have so many additional options to offer clients where creating integrated campaigns, so instead of there being more permanent opportunities, agencies rather hire talent on a freelance basis to work on something specific.
  2. Buzz words
    Some buzzwords do have substance, but if you are going to use them (especially in your resume) then make sure you know what you are talking about – have a good understanding and relevant experience.
  3. Different personalities
    Our brains are made up of two hemispheres and people tend to be governed by either the right or left side of the brain. Although each hemisphere is almost identical in structure, each hemisphere operates in an entirely different way and is associated with different activities. So, with all these additional required and available skills means that there are so many more different personalities. Designers tend to tap into the right brain responsible for creativity and intuition, whilst developers would have a more dominant left hemisphere, responsible for analysis, logic and numbers.

Charlie Krowitz is our Nakama Melbourne Digital & Technology Consultant and she can be reached on +61 (3) 8610 6781 or ckrowitz@nakamamelbourne.com.

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