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Pause Fest 2016 – Overview from Nakama Melbourne
Last week Nakama Melbourne visited the city’s premier Digital, Tech & Design innovation event Pause Fest, where our very own Social Media and SEO Specialist Consultant, Maggie Partsi was representing her side project “VibeDate” among the start-up exhibitors.
Pause Fest brings together Australia’s brightest minds in the digital space to showcase over 3 days ideas, knowledge, thought leaders & products that are putting the land down under among the forefront of the technology – in essence a creative environment to foster new ideas! We were able to get a few shots of the day and attend some great sessions delivered by the likes of Sina Krisse from Yoke, Tony Lees from Ntegrity and Gavin Becker from Clemenger BBDO.
Envato’s HR Director, James Law hosted a presentation around ‘People Power’ and creating experiences your talent will love. It was great hearing how a company voted ‘Coolest Tech Co. 2015’ and ‘Coolest Co. for Women 2015’ attract and retain staff.
Three key take away points from his presentation were:
SURVIVING AND THRIVING THROUGH BUSINESS TRANSFORMATION
Sina said perfectly that “Digital business transformation is not that hard” and the adoption of it should be approached with this mindset.
They identified that businesses fall into three groups when it comes to digital transformation:
The Dead (or laggers): This defines more than half of Australian businesses (67%), this can be mostly attributed to not having the right culture in place.
The Try Hard (or barely surviving):
“Most business’ fail at digital branding”
It’s a digital jungle out there and to be successful you need to self educate, be proactive and be hungry to learn.
You have to keep learning, educate the leaders in your business, become industry experts and give back and share the knowledge.
The Savvy Operators (or the thriving)
What sets the Savvy apart from the rest?
Robust strategy = Drives innovation = Success
These companies are humble and are not scared to go back 3 steps if something is not working.
Focus for the stage of transformation is to create a shared language!
A brilliant point made by Sina, something that really resonates with me working in the digital space, I too believe that we need to standardise the language, titles and roles in digital to avoid confusion and replication of titles and roles.
Tony Lee of NTegrity also gave an excellent overview of the digital space in Australia, from pace to adoption, to how the space can respond to the digital talent shortage:
“In the last two years we have seen more change in marketing then in the last two decades”
“Digital is moving and evolving faster then the industry can keep up”
My favourite quote of the day was “Digital Distress” – I absolutely love this and have been using it a lot this week – it’s my new buzzword (for anything digitally distressing…)
Tony also spoke about the talent shortage in the market and how we should be educating the teachers not just the students, which I agree with 100%.
How Creativity is driving innovation in Australia
BBDO clients were among the open table discussions, with big name clients on board like: Mars Petcare, Drinkwise, Visit Victoria and TAC.
Moderator was Gavin Becker, Creative Technologist at BBDO spoke about the importance of creativity in producing solutions and customers today having a ‘voracious appetite for new content’.
It was great seeing and hearing from BBDO’s clients on how the campaigns were successful and the results they achieved for them. I really loved the Mars Petcare app ‘Found’, a brilliant use of mobile tech that helps owners find a lost pet – the uptake by owners was incredible and subsequently they won a lot of awards and received recognition for the app – of course I downloaded it while I was listening to the presentation, and it has my seal of approval.
Julia Falcone, MD Nakama Melbourne
If you wanted to know more about Digital Recruitment Specialists Nakama Melbourne visit our website Nakama Global
Nakama Global CEO, Rob Sheffield talks to The Global Recruiter about the challenges and response to the skills shortage at play across Australia.
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Get to know what the team at Nakama Global do after 5pm!
Name: Natasha Eyles
Day Job: Business support at Nakama London
What do you get up to afterhours?
After hours I like to dabble in all sorts of new things! My persuits include archery, power-hooping and acting. I’m sure there will be more to add to the list soon (I can also be found at Stickman Cartel gigs after hours and now consider myself a full blown groupie – “Wooh Greg!!”)
How long have you been doing film/theatre – what was your first role?
I have been doing the odd bit of acting for just over a year now. My first short film was a little murder mystery called ‘The strange case of the theatre murder’ – being a huge fan of ‘Murder, She Wrote’ I was thrilled to be cast as Rosie in his little piece.
What got you into doing film and theatre?
Sitting at home one cold December, bored and browsing the Internet I came across a website called City Academy. They do all manner of classes from script writing, dancing, singing lessons, burlesque and acting. So, I put myself out of my comfort zone and clicked on the 6-week acting course that was to be held every Saturday at the Saddlers Wells theatre in North London!
What productions have you appeared in?
So far I have been in two short films with the Reading Film and Video Club (all amateurs). The first one as mentioned earlier and the second film is called ‘The 12.15 to nowhere’ (in production).
How do you get over the stage fright?
While doing my acting lessons we had to act out a couple of scenes, one of which meant I had to stand-up on my own, in front of the rest of the group and recite the lines I had to learn and it took me completely out of my comfort zone. To say I was nervous is the biggest understatement of 2015! But I did it! I had sweaty palms, a dry mouth And a heart rate equal to that of an Olympic 100m sprinter! It made me realise that theatre is not for me and I’m better suited to TV/Film.
Where can we see your films?
Here is the link for my first film, all done as a hobby and we have a laugh so don’t expect a performance worthy of an Oscar https://youtu.be/zXOPWHs9Gz4
Are you working on anything at the moment?
I’m not currently working on anything at the moment, but I know there will be another phone call when they have a script ready for action! Who knows…one day an Oscar may well be sitting on my sideboard (if not I’m sure you can buy one on eBay).
Recruitment International have been running a suppliment to their main publication which gives advice to other recruitment entrepreneurs, covering the transitional phases from start-up.
Nakama London MD, Paul Goodship recently provided the suppliment with some great advice on both the challenges of recruiting to a small business and growing your recruitment start-up. Make sure you check it out!
China has experienced unprecedented growth over the past decade and during its long and colourful history there has rarely been a problem the Chinese government could not fix. However, as stock markets in the US, Europe and Asia tumble after lacklustre Chinese data, many are now going from asking the question around a Chinese slowdown to considering what that impact might be on the global economy.
China’s manufacturing sector has shrunk at its fastest pace since 2009 over the space of four weeks. Many believe this is another example of the malaise that has stunted growth in Asia and fuelled Latin American growth. US stock markets saw sell offs as trading opened. The Russell 2000 index (an index of smaller US groups) slid into what is termed a technical correction and the S&P had its worst week since 2011. The FTSE 100 fell 2.6% and the benchmark dropped 5.5% over a week, which was its worst performance all year. It didn’t stop there, with equities in Hong Kong, Taiwan, and Indonesia entering bear market territory and US oil plunging below $40 a barrel. This is the first time this has happened since the financial crisis.
All of this came after the closely watched independent survey (caixin-markit China manufacturing purchasing managers index) dropped to 47.1 in the first three weeks of August, down from 47.8 in July, which was its worst reading since the depths of the previous financial crisis. These figures were released five days after the devaluation of the renminbi. This, coupled with a Chinese stock market in supposed free fall, has led the press and many others to question the health of the Chinese economy and their forecasts for growth.
So is it all doom and gloom or is it just the world markets and the Chinese market correcting itself? The PMI index released by Markit showed the US manufacturing growth has slowed to its weakest pace in 2 years. The traders argued that the falls in US stocks were a direct result of people fearing that China is facing its worst domestic slowdown since the GFC and as we have seen over the past few days this, helped by the press, has spread into other developed and emerging markets.
To put in into perspective, the global market is down 7%. In the crash of ‘87 the market was down 28%. The real issue for China is that the government is caught between its role as cheerleader and regulator and has shown a lack of trust in its own market. The devaluation of the renmibi was explained as an incremental change to China’s financial liberation. The reasons for this were poorly communicated. The real challenge for China is how they manage employment, which is more politically sensitive than GDP. The official unemployment rate is 4%; most believe this is fiction. China has to find work for 7 million graduates a year, which casts doubt on China’s reported statistic of unemployment.
As the press release headlines of doom and gloom, it is worth remembering that the level of sustained growth China has experienced has been the envy of many, even at its so called ‘reduced rate’. China’s economic transition was never going to be easy. The press would have us believe that events this year demonstrate that things are not going to plan; that by pursuing an anti corruption campaign they are preventing initiative and growth. It is true that no economy can be kept on an unrealistic path of expansion by unending stimulus.
It is time to understand and accept that a lower growth rate is ever nearer. This will no doubt stress, test and strain the legitimacy and appetite of China’s leaders for reform in ways that could shape and determine the country’s political and economic path for years to come. China’s economy is okay, in fact it’s better than okay! The Chinese government is not.
Rob Sheffield is NAKAMA’s APAC CEO based in Sydney.