Nakama Melbourne at Pause Fest 2016 – Highlights from the day

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Pause Fest 2016 – Overview from Nakama Melbourne

Last week Nakama Melbourne visited the city’s premier Digital, Tech & Design innovation event Pause Fest, where our very own Social Media and SEO Specialist Consultant, Maggie Partsi was representing her side project “VibeDate” among the start-up exhibitors.

Pause Fest brings together Australia’s brightest minds in the digital space to showcase over 3 days ideas, knowledge, thought leaders & products that are putting the land down under among the forefront of the technology – in essence a creative environment to foster new ideas! We were able to get a few shots of the day and attend some great sessions delivered by the likes of Sina Krisse from Yoke, Tony Lees from Ntegrity and Gavin Becker from Clemenger BBDO.

PEOPLE POWER

Envato’s HR Director, James Law hosted a presentation around ‘People Power’ and creating experiences your talent will love. It was great hearing how a company voted ‘Coolest Tech Co. 2015’ and ‘Coolest Co. for Women 2015’ attract and retain staff.

Three key take away points from his presentation were:

  • The only thing that matters is relationships
  • Place focus on trust this needs to be the “default” and flow through the entire business
  • Focus on output not input

 

SURVIVING AND THRIVING THROUGH BUSINESS TRANSFORMATION

Presented by:

  • Sina Kresse, Yoke
  • Tony Lee, Ntergrity
  • Mark Cowan, Acorn Brands

Sina said perfectly that “Digital business transformation is not that hard” and the adoption of it should be approached with this mindset.

They identified that businesses fall into three groups when it comes to digital transformation:

The Dead (or laggers): This defines more than half of Australian businesses (67%), this can be mostly attributed to not having the right culture in place.

The Try Hard (or barely surviving):

“Most business’ fail at digital branding”

It’s a digital jungle out there and to be successful you need to self educate, be proactive and be hungry to learn.

You have to keep learning, educate the leaders in your business, become industry experts and give back and share the knowledge.

The Savvy Operators (or the thriving)

What sets the Savvy apart from the rest?

Robust strategy = Drives innovation = Success

These companies are humble and are not scared to go back 3 steps if something is not working.

Focus for the stage of transformation is to create a shared language!

A brilliant point made by Sina, something that really resonates with me working in the digital space, I too believe that we need to standardise the language, titles and roles in digital to avoid confusion and replication of titles and roles.

Tony Lee of NTegrity also gave an excellent overview of the digital space in Australia, from pace to adoption, to how the space can respond to the digital talent shortage:

“In the last two years we have seen more change in marketing then in the last two decades”

“Digital is moving and evolving faster then the industry can keep up”

My favourite quote of the day was “Digital Distress” – I absolutely love this and have been using it a lot this week – it’s my new buzzword (for anything digitally distressing…)

Tony also spoke about the talent shortage in the market and how we should be educating the teachers not just the students, which I agree with 100%.

How Creativity is driving innovation in Australia

BBDO clients were among the open table discussions, with big name clients on board like: Mars Petcare, Drinkwise, Visit Victoria and TAC.

Moderator was Gavin Becker, Creative Technologist at BBDO spoke about the importance of creativity in producing solutions and customers today having a ‘voracious appetite for new content’.

It was great seeing and hearing from BBDO’s clients on how the campaigns were successful and the results they achieved for them. I really loved the Mars Petcare app ‘Found’, a brilliant use of mobile tech that helps owners find a lost pet – the uptake by owners was incredible and subsequently they won a lot of awards and received recognition for the app – of course I downloaded it while I was listening to the presentation, and it has my seal of approval.

Julia Falcone, MD Nakama Melbourne 

If you wanted to know more about Digital Recruitment Specialists Nakama Melbourne visit our website Nakama Global

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Nakama Afterhours: Natasha Eyles – Business Support at Nakama London

Get to know what the team at Nakama Global do after 5pm!

Name: Natasha Eyles

Day Job: Business support at Nakama London

What do you get up to afterhours?

After hours I like to dabble in all sorts of new things! My persuits include archery, power-hooping and acting. I’m sure there will be more to add to the list soon (I can also be found at Stickman Cartel gigs after hours and now consider myself a full blown groupie – “Wooh Greg!!”)

How long have you been doing film/theatre – what was your first role?

I have been doing the odd bit of acting for just over a year now. My first short film was a little murder mystery called ‘The strange case of the theatre murder’ – being a huge fan of ‘Murder, She Wrote’ I was thrilled to be cast as Rosie in his little piece.

What got you into doing film and theatre? 

Sitting at home one cold December, bored and browsing the Internet I came across a website called City Academy. They do all manner of classes from script writing, dancing, singing lessons, burlesque and acting. So, I put myself out of my comfort zone and clicked on the 6-week acting course that was to be held every Saturday at the Saddlers Wells theatre in North London!

What productions have you appeared in? 

So far I have been in two short films with the Reading Film and Video Club (all amateurs). The first one as mentioned earlier and the second film is called ‘The 12.15 to nowhere’ (in production).

How do you get over the stage fright?

While doing my acting lessons we had to act out a couple of scenes, one of which meant I had to stand-up on my own, in front of the rest of the group and recite the lines I had to learn and it took me completely out of my comfort zone. To say I was nervous is the biggest understatement of 2015! But I did it! I had sweaty palms, a dry mouth And a heart rate equal to that of an Olympic 100m sprinter! It made me realise that theatre is not for me and I’m better suited to TV/Film.

Where can we see your films? 

Here is the link for my first film, all done as a hobby and we have a laugh so don’t expect a performance worthy of an Oscar https://youtu.be/zXOPWHs9Gz4

Are you working on anything at the moment?

I’m not currently working on anything at the moment, but I know there will be another phone call when they have a script ready for action! Who knows…one day an Oscar may well be sitting on my sideboard (if not I’m sure you can buy one on eBay).

Creating a high performance culture.

At the recent Vivid talks in Sydney I had the privilege of listening to a variety of industry experts talk about a range of topics, from the multi generation work forces that employers are now dealing with to leadership, C21 talent and culture. Speakers ranged from the engaging Dr Fiona Kerr, Paul D’Arcy and Rahaf Hafoish, to name a few. The emphasis on most talks that day was around leadership, change and culture going hand in hand.

This struck a huge cord with me especially, based on what we are doing at Nakama and being able to observe many of the organisations we work with. For our clients and for us, finding good talent is key and the word culture gets used a great deal. What makes a great culture? How do some organisations quickly align with a common set of practices while others don’t? Being a multi geographical organisation, how do we continue to coordinate and integrate efforts globally? We are well on the way to setting clear values, expectations and processes, but how does any organisation prevent them from falling behind, or in some cases, operating behind the curve every step of the way.

Leadership within an organisation is the driver for culture. What interests me is how and why some organisations and leaders are able to achieve significant and lasting performance that catapults them ahead of the competition (or falls flat). What is the criteria for success vs. failure?

One of our training partners has continued to do great work with us on what defines our Nakama culture. Most of you will remember the breakout session, looking at how we define culture as “the way things get done around here.” This drives behaviour and ultimately performance. If a business, no matter how large or small, is able to define and set very clear and aligned values and processes, it has been proven that it will consistently outperform those that cannot. That does not mean that we should not look to evolve. One of the take home points for any leadership group is that you need to understand what you need to do to stay relevant – when to pivot according to the environment you operate in.

So what does a business and leadership team in today’s environment need to deliver high performance? There are numerous opinions on this. The 4 that resonate the most with me are:

  1. We must understand that we don’t work the way we used to and that we need to lead and manage differently. The workplace is changing and that includes traditional business models. We are now in a commercial environment where adoptive leadership is increasingly important. Agile workplaces are quicker to grasp this than traditional business models.
  1. Businesses and leaders within must have the ability to identify and to let go of the existing behaviours and practices that are no longer contributing to success. Getting people to acknowledge and understand that certain ways of doing things are no longer effective and actually getting them to change is a challenge all businesses face. Businesses that get this right take the time to change behaviours that are no longer supporting the desired goals. A common failure is that management dictate change and this in nearly all cases leads to failure. It is a big deal for people to be comfortable with giving up the way they’ve always done things. Some take it as what they’ve been doing all along was wrong.  Fear is a huge factor: “I might not be able to succeed if asked to do things differently!” Most importantly, leaders need to be role models for the behaviour and expectations, as if they don’t, then nothing will change.
  1. The ability to include all relevant stakeholders in the conversation is key. You cannot build a culture that is not centred on a collective concept. Leadership within an organisation has a huge responsibility for developing and demonstrating the culture, however it is not all down to them. Stakeholder input is key and if you have an environment that develops trusting relationships then you have a much stronger chance of the collective contributing to, and creating, the culture.
  1. Last but not least, everyone needs to be able to take a long hard look in the mirror. We operate in a world where we are constantly bombarded with information and the speed of business and change is moving faster than ever before. If you cannot take stock, pause for a moment to think and answer the simple or difficult questions, then you run the risk of continuing to do things exactly the way you always have. The challenges that businesses face now have changed and evolved over time, just as the culture of an organisation needs to. If you are able to pause then you are going to be far better positioned as an individual or organisation to identify the need to change or not, in order to keep pace with the market and drive results.

Leadership within organisations needs to navigate and change or overcome deeply rooted assumptions and behaviours within the environment that are preventing success. This can only happen if you are willing to take a long hard look in the mirror, ask the difficult questions and dig deep into what needs to change. That is the only way you can encourage people to let go of the traditional behaviours that, in many cases, no longer serve the purpose and goals of the organisation.


Rob Sheffield is Nakama’s APAC CEO and is based in Sydney.

Meet our new NAKAMA Consultant

Get to know Jini, our new Sr Consultant in Singapore!
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Name: Jini Perera

Sector you recruit for: PR and Communications

What are you known for professionally? What do you have a knack for? Honesty and follow through.

Where can we find you when you’re not working? Running in and around nature reserves

What would be impossible for you to give up? Eggs – Done any way!

What gadget can you not live without? Surprise surprise – my mobile!

Fave tech trend for 2015 and why?  Apps that make life easier!

What do you love about working in (your city)? It’s one of the most convenient and safest places to live and work in!


Jini is based in our Nakama Singapore office and she can be reached on +65 9652 9850 or jperera@nakamasingapore.com.

YUCCIE: Young Urban Creatives Taking Over the World

Sounds a bit like YMCA, doesn’t it? Though you’d probably never find a typical “yuccie” doing the dance, unless it’s to be posted on Instagram (HASH TAG PARTY, HASH TAG WOOP WOOP).

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So what is a YUCCIE?

If it were an acronym it would probably stand for Young Urban Cool Creative Instagram Employee. Yuccies are what happens when you combine a hipster and a yuppie (though you’d never hear a yuccie admit that).

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noun   | yu·ccie | \ˈyu-ˌccie\

An artistic individual who wants to work to not only pay their bills and have money left over for weekend getaways, but also to stimulate their mind and fulfill their creative and entrepreneurial goals.

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In tribute to Yuccies worldwide, I have re-written the lyrics to the classic U.G.L.Y by Daphne & Celeste.

Y.U.C.C.I.E
By Maggie Partsi

Y-U-C-C-I-E… HUGGING YOUR LIBERAL ARTS DEGREE
You Yuccie,
Hey, hey
You Yuccie!

I saw you walking down the street the other day,
Didn’t see your Soy Mocha Frappe Latte from that far away,
I should have got a clue when the job offers started streaming,
You walked up to me with your bamboo sunglasses gleaming.

Your hair was super styled and your face was perfection,
I thought I caught you smiling at your own damn reflection,
You hurt the barista’s feelings and the milk spilt on the floor,
I don’t think they had more,
You took a Selfie in the store.

Your scarf is so fancy you can see it from the moon,
Your Insta has more followers than Kim Jong-un,
When Seinfeld was released you were only 8,
Yet you’re quoting George Kostanza on your date,
Did you fall off your Birkenstocks and land on your lensless glasses?
You’re going to be late to your boozy painting classes,
You’re blasting Hinder while you’re on Tinder!

You Yuccie,
Y-U-C-C-I-E… SIPPING ON YOUR KALE FRUIT TEA
Hey, hey
You Yuccie!

You got eyes bigger than the sun and your moustache is perfect,
With your creativity you can surely find a word to rhyme with perfect (I can’t),
Jonathan Franzen, remember him? You read his books with your best friend Jim,
You’re getting paid to build connections,
Spread your networks to gain traction,
Yo boss says, ‘you Yuccie’
You Yuccie!

Y-U-C-C-I-E… YOU’LL GO TO THE n-TH DEGREE
Hey, hey, you Yuccie!
Get busy,
Yo boss says, ‘you Yuccie’
Get busy,
Yo neighbours say, ‘you Yuccie’
Get busy,
Yo friends all say, ‘you Yuccie’
HEY, HEY, you Yuccie!


Maggie is our Social Media & SEO specialist based in Melbourne. Maggie can be reached on (03) 8610 6785 or mpartsi@nakamamelbourne.com.

Meet our new NAKAMA Consultant

Get to know Summer, our new Consultant in Hong Kong!

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Name: Summer Ha

Title: Recruitment Consultant

Sector you recruit for: Account Servicing, Creative and Strategic Planning

What are you known for professionally? Having a good understanding of agency life and culture from my agency background. This makes it easier to communicate and understand what my clients/candidates are looking for.

What do you have a knack for? Understanding the true needs of people and being able to give advice when appropriate.

Where can we find you when you’re not working? Up a hill! I love hiking and hanging out with friends. I can sit still and watch movies for the whole day too!

What would be impossible for you to give up? Sharing my life with others.

What gadget can you not live without? My phone with a full list of music, I just can’t live without music!

What do you love about living/working in Hong Kong? The fast pace in HK makes you learn and get to know new things every day. People are fun and international too.


If you’re looking for help resourcing your team, or looking for a new role, Summer can be reached on +852 9513 3509 or sha@nakamahongkong.com.

My, how the times have changed

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What would you say the industry is like at the moment?  Is there much out there that would be suited to me? These are daily questions I get asked.

When my journey as a recruiter within the digital and creative industry first began, things were very different to what they are like now.

Back in the day it wasn’t boring, but client’s requirements were much more predictable. Annual report season, holiday campaigns, businesses slowing down over Christmas – it was pretty much a given when busy periods would occur.

With the rise of digital this is no longer the case. Here are some of the changes I have noticed:

  1. Many more skills & specialisations
    What is better, to be a specialist or an all-rounder? With numerous additional skills available, it is erratic knowing exactly which skills will be required and when. Flash is a good example. Threatening to die, it is still very much required and requested by agencies. You have so many additional options to offer clients where creating integrated campaigns, so instead of there being more permanent opportunities, agencies rather hire talent on a freelance basis to work on something specific.
  2. Buzz words
    Some buzzwords do have substance, but if you are going to use them (especially in your resume) then make sure you know what you are talking about – have a good understanding and relevant experience.
  3. Different personalities
    Our brains are made up of two hemispheres and people tend to be governed by either the right or left side of the brain. Although each hemisphere is almost identical in structure, each hemisphere operates in an entirely different way and is associated with different activities. So, with all these additional required and available skills means that there are so many more different personalities. Designers tend to tap into the right brain responsible for creativity and intuition, whilst developers would have a more dominant left hemisphere, responsible for analysis, logic and numbers.

Charlie Krowitz is our Nakama Melbourne Digital & Technology Consultant and she can be reached on +61 (3) 8610 6781 or ckrowitz@nakamamelbourne.com.