Nakama Melbourne at Pause Fest 2016 – Highlights from the day

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Pause Fest 2016 – Overview from Nakama Melbourne

Last week Nakama Melbourne visited the city’s premier Digital, Tech & Design innovation event Pause Fest, where our very own Social Media and SEO Specialist Consultant, Maggie Partsi was representing her side project “VibeDate” among the start-up exhibitors.

Pause Fest brings together Australia’s brightest minds in the digital space to showcase over 3 days ideas, knowledge, thought leaders & products that are putting the land down under among the forefront of the technology – in essence a creative environment to foster new ideas! We were able to get a few shots of the day and attend some great sessions delivered by the likes of Sina Krisse from Yoke, Tony Lees from Ntegrity and Gavin Becker from Clemenger BBDO.

PEOPLE POWER

Envato’s HR Director, James Law hosted a presentation around ‘People Power’ and creating experiences your talent will love. It was great hearing how a company voted ‘Coolest Tech Co. 2015’ and ‘Coolest Co. for Women 2015’ attract and retain staff.

Three key take away points from his presentation were:

  • The only thing that matters is relationships
  • Place focus on trust this needs to be the “default” and flow through the entire business
  • Focus on output not input

 

SURVIVING AND THRIVING THROUGH BUSINESS TRANSFORMATION

Presented by:

  • Sina Kresse, Yoke
  • Tony Lee, Ntergrity
  • Mark Cowan, Acorn Brands

Sina said perfectly that “Digital business transformation is not that hard” and the adoption of it should be approached with this mindset.

They identified that businesses fall into three groups when it comes to digital transformation:

The Dead (or laggers): This defines more than half of Australian businesses (67%), this can be mostly attributed to not having the right culture in place.

The Try Hard (or barely surviving):

“Most business’ fail at digital branding”

It’s a digital jungle out there and to be successful you need to self educate, be proactive and be hungry to learn.

You have to keep learning, educate the leaders in your business, become industry experts and give back and share the knowledge.

The Savvy Operators (or the thriving)

What sets the Savvy apart from the rest?

Robust strategy = Drives innovation = Success

These companies are humble and are not scared to go back 3 steps if something is not working.

Focus for the stage of transformation is to create a shared language!

A brilliant point made by Sina, something that really resonates with me working in the digital space, I too believe that we need to standardise the language, titles and roles in digital to avoid confusion and replication of titles and roles.

Tony Lee of NTegrity also gave an excellent overview of the digital space in Australia, from pace to adoption, to how the space can respond to the digital talent shortage:

“In the last two years we have seen more change in marketing then in the last two decades”

“Digital is moving and evolving faster then the industry can keep up”

My favourite quote of the day was “Digital Distress” – I absolutely love this and have been using it a lot this week – it’s my new buzzword (for anything digitally distressing…)

Tony also spoke about the talent shortage in the market and how we should be educating the teachers not just the students, which I agree with 100%.

How Creativity is driving innovation in Australia

BBDO clients were among the open table discussions, with big name clients on board like: Mars Petcare, Drinkwise, Visit Victoria and TAC.

Moderator was Gavin Becker, Creative Technologist at BBDO spoke about the importance of creativity in producing solutions and customers today having a ‘voracious appetite for new content’.

It was great seeing and hearing from BBDO’s clients on how the campaigns were successful and the results they achieved for them. I really loved the Mars Petcare app ‘Found’, a brilliant use of mobile tech that helps owners find a lost pet – the uptake by owners was incredible and subsequently they won a lot of awards and received recognition for the app – of course I downloaded it while I was listening to the presentation, and it has my seal of approval.

Julia Falcone, MD Nakama Melbourne 

If you wanted to know more about Digital Recruitment Specialists Nakama Melbourne visit our website Nakama Global

Why Management Doesn’t Get Millennials

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So here we are, Generation Z ‘mobile only enabled’, Millennials, Gen Y, Generation Slashie and the Yuccie all co-existing. In a period where consumers are more confused than ever (see PepsiCo CEO: We’ve never seen consumers so confused) you can’t help but feel sorry for the manager of the truly diverse work force. At a time when the global workforce and economies face two key issues – a labor shortage and an ageing population – the contingent workforce is set to be over 50% contract globally by 2020.

Your average worker in the next decade could have over 7 jobs. It’s an increasingly common view and one held by Anton Andrews, Director of Microsoft’s Envisaging Lab, that the jobs of the future will involve a series of interactions over an increasingly short space of time. To put it more succinctly, it’s not just the workforce and consumers that are struggling, it’s the management teams and leaders of today and tomorrow.

The workforce around the globe has found it increasingly difficult to balance the demands of work and life. Many of us are working longer hours than ever before, delaying starting families or struggling to understand how their children are going to cope financially. Herein lies one of the key issues; the multi generational workforce is now so fragmented and different that management are faced with the task of engaging a workforce with multiple priorities. This raises the question, ‘does a company vision and culture suit all, or does today’s workforce require multiple visions and sub cultures to function?’ …A question for another time.

Back to the initial idea, the millennial workforce has been more affected than perhaps the newer generations entering the labour market specifically by the economy; workers in companies that shed employees are still doing the work of multiple people. Salaries have not increased in line with costs of living. This is certainly a contributing factor, however an important point to make is that most bosses just don’t get Millennials.

Research suggests that over 80% of Millennials are engaged in a dual income situation, with both individuals working full time. With Generation X, this figure drops to 70% and out of the generation of baby boomers born just after WWII, who incidentally occupy over 60% of top management jobs, only 45% have a full time working partner. More typically, this partner will work part time and will be responsible for taking care of home life duties. This leads to what Karyn Twaronite, EY global-diversity and inclusiveness officer, sees as an empathy gap in the workplace. Her view is one that I agree with: “when there’s frustration about work-life balance in the workplace, and you think your boss doesn’t get it, that very likely could be true.’

One of the key shifts in the workplace moving forward will be around real time communication and real time tools; responsive networks creating dynamic participation. In short technology, in the eyes of a modern workforce, frees them up to work from anywhere. The traditional management, who are more accustomed to work cultures with more face time, may start to see only empty cubicles. Crazily enough, at a recent Microsoft talk the audience of leaders were informed that 60% of desks in any organisation are empty at any moment!

The modern workforce are more about social, physical face to face moments, with 96% of people wanting a community and co-working human relationships, as a community increases productivity by 20%. For companies that are desperate to hire workers, specifically Millennials, the group that is apparently the one companies are desperate to attract and retain, is the most dissatisfied.

There have been multiple surveys from the likes of EY and BCG that show what Millennials most want is flexibility in where, when and how they work. Most would take a pay cut, turn down a promotion or be willing to move to manage work-life demands better. Only in Australia does the pay issue buck the trend. As a result, a key reason for moving in Australia is increased pay in line with work life balance.

Old school management styles have led to the millennial workforce feeling that having a flexible schedule leads to negative consequences. A lack of flexibility has been regularly cited as one of the top reasons in this generation for workers to quit their jobs.

Working in recruitment in a variety of different geographical areas, one of the key requirements from the millennial workforce we see focuses around work-life balance. This was increasingly uncommon in Asia until 18 months ago. The mindset of management needs to change from seeing flexibility as making an exception to the norm. The reality is that a large proportion of management are still managing the way they have been for over a decade, and a large proportion of companies and management teams have been slow to realise that the Millenials are feeling burned out; they seek a balance that a large proportion of the newer generational workforces demand.

Today’s management teams need to navigate a tricky environment, however they also need to realise that the workforce of the future and the work of the future will be technology based, require trust, empathy, collaboration and flexibility, and that if they want to hire and retain a millennial workforce the focus is on flexibility, health and relationships in equal measure.


Rob Sheffield is Nakama’s APAC CEO and is based in Sydney.

Getting to know Annabelle Cordingley – Nakama London’s Project Management Consultant

Annabelle Cordingley

Name: Annabelle Cordingley

What area do you recruit for? Project Management – Contract and Perm positions

What do you love about recruiting for Digital Project Managers? I’ve got a great network of candidates who I love working with; Project Managers are natural problem solvers and great relationship builders and being in the digital sector means I’m working with clients who have requirements for exciting projects.

What major projects have you been involved in recruiting for? I’ve placed Project Managers in major campaigns for a UK airport runway through to internationally recognised FMCG brands, as well as more unique projects for VOD platforms and complex back-end website and app build projects.

Market trends: Project Managers looking for permanent roles are in hot demand and we’ve got loads of exciting perm roles on at the moment so get in touch if you’re free! On the freelance side, it was a little slow to start this year but is certainly picking up now so please reach out if you’re available or due to be soon.

What are your five tips you can give to candidates looking for a role in project management:

  • Keep your CV short and concise, as a guide no more than three pages.
  • Don’t be shy on detail around relevant positions to the role you are applying for! It’s always good to know as much about your role in a previous project as possible.
  • Don’t miss an opportunity because you don’t tick all the boxes in a job spec. A spec is often the ideal candidate and clients might be flexible on some aspects of a role.
  • Project Managers transitioning from a permanent position to freelancing – Good time-keeping is really important, a lot of people switch to freelance for flexibility, but bare in mind you still have to keep an open channel of communication with your manager about your hours, especially when interviewing for your next role- they’ll expect you to be looking if your contract is coming to an end so let them know and you can arrange to be out at the best time for everyone.
  • Always be wary of your reputation! As a freelancer you move around a lot and London is a very small circuit so it’s important you’re flexible, respectful and excellent communicator – deal with issues in an adult way. Of course- if it’s genuinely terrible get out of there! So long as you have solid reasoning people will

What do you find most interesting about recruitment? Definitely building amazing relationships. My job requires me speaking to people all day, and sometimes the conversations veer from briefing on a role to hearing about their weekends, families and next travel adventure – You really get to know and love your candidates!

What’s your quirkiest obsession? Headstands, knitting and baking, I love the challenge of an improvised ingredient cake! …. And Foxes Extremely Chocolatey Cookies! If you’ve not tried them yet get involved!

Your favourite spot in London?  Federation of Coffee in Brixton! They have an amazing Soy Latte and it’s a brilliant spot to people watch.

If you’re free and would like to speak to Annabelle about a role email acordingley@nakamalondon.com or call on 0203 588 4569

How to Retain Young Digital Talent

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There’s been a lot of talk about Gen Y’s and Millennials’ in general, but one topic that stands out to me, is how tough they are to hold on to!! Mix this with the high turnover we regularly see within the digital space and this has potential to create big challenges. Statistics show that it is very rare for Millennials to stay within their digital positions for more than 3 years and a young person who has stayed in their role for 18 months is considered a long stander. This statistic is also almost true to all Digital agency employees.

So what does today’s young digital talent really want!?

This question is nearly as difficult to answer as that of Mel Gibson’s movie “What Woman Want”. Will we ever know? Well we can certainly try!

In order to figure out what today’s young talent wants, I’ve gone to them directly surveying several of my young candidates asking the question many hiring and HR managers fail to: “What would make you want to stay in your current role”?

The most compelling statement I received was to “Give us a reason to stay”. Young people are inundated with temptation during the early stages of their careers including international travel, further study, alternate roles and even a change in mind of career or industry. As an employer, you need to ask yourself what your digital agency can offer that other agencies can’t.

The most common theme that young people want is to have a clear plan of where they are headed. Millennials aren’t the most patient generation so when it comes to crafting a clear career path for them it is specifically important to align their personal goals with your company values and for them to see the potential for growth. If there is no clear path every day is going to seem like Groundhog Day and they will eventually move on to an agency that can offer them future growth. It’s very important to have action plans in place, as Millennials want the opportunity to rise up quickly. They are aware and willing to perform well, provided they see the training and mentorship opportunities, and have genuinely bought into your company’s vision.

Talented individuals are also very aware of their talent and they are looking for agencies willing to invest in them and recognize their hard work! When dealing with Millennials something that can be very easily overlooked is praise. This proved to be a very important theme in responses I received and their message was clear. If you don’t appreciate your employees, they will find another agency that will.

The suggestions above may seem like very simple and obvious solutions to retain top talent, however you would be surprised at how many agencies think they are doing the most they can but are in actuality missing one or many key elements in the equation. Now on the other hand of the spectrum, if you happen to be over achieving the suggestions above and would like to take your retention rates to the next level, start thinking about perks!

Perks, oh the perks I’ve heard of in agency land!

Us young folk love, and I mean LOVE perks. My experience of working with a lot of today’s digital agencies has exposed me to some truly amazing workplace perks! From “doona days”, summer Fridays, fully paid gym memberships, flexible working time and place, birthday days off, the most amazing workspaces, the list goes on, and today’s agencies that are successful at retaining talent are constantly finding new ways to innovate to attract these individuals.

The most successful perks I have seen that resonate exceptionally well with young talent are incentivised perks, perks you have to work for.

  • The best agency incentive I have heard of comes from Host, an agency we work with, who has offices in Sydney and Singapore. Along with an amazing retention rate for their staff, Host awards staff who have been with the agency for over 3 years with a “Host Sabbatical”. This is an opportunity to take an extra three weeks paid leave and $2,000 to pursue a lifelong ambition. Some recent sabbaticals have included, cycling 11340km from Adelaide to Melbourne in 20 days and kicking off a (second) music career as a solo recording artist in Europe

As much as young candidates enjoy staying around for pool tables and beer fridges in the office, incentivized perks take rewards & recognition to a new level. Young people are more likely to stick around and work for their perks through exceptional work or from earning their stripes within a business.

The bottom-line here for agencies to remember is that talk is sweet, but actions really do speak louder than words. Don’t just promise career progression but deliver on this and make it a clear path with actions and a plan in place. If you want your young talent to stick around for longer than 12 months give them a reason to stay!


Michaela Kennedy is our Nakama Sydney Social Media & Digital Client Services Consultant.

If you’re looking for a new role, or for help resourcing your Social Media team, Michaela can be reached +61 (0) 432 220 289 or mkennedy@nakamasydney.com

Meet our new NAKAMA Consultant 

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Name: Jonathan Yau

Title: Recruitment Consultant

Sector you recruit for: Sales & Marketing

What are you known for professionally? My ability to rationalise and relate to different people from different cultures and backgrounds

What do you have a knack for? I love meeting people, being able to find ways to relate to them and find out what a client wants from a candidate or what a candidate wants from a job.

Where can we find you when you’re not working? Playing badminton and squash and going out for the occasional drink!

What is your favourite app? My favourite app would have to be Onefootball. As a big football fan, it’s great to be able to check up on scores, follow my team and other competitions live.

What do you love about working in HK? Hong Kong is a fantastic place to work because of the mix between western and eastern culture. The work hard, play hard mentality is something that a lot of people have and this breeds success and a great place for personal and career growth.

What would be impossible for you to give up? A good pie!


Jonathan is based in Hong Kong and can be reached on +852 6623 2510 or jyau@nakamahongkong.com.