NAKAMA After Hours: Charlie


Get to know what our Consultants are up to when they’re not busy recruiting!

Our first spotlight is on our very own artiste and Melbourne Sr Digital Consultant, Charlie Krowitz!

What type of art do you identify with the most? I identify most with painting (especially oil) but I appreciate all art forms and creative expressions, which would also include music, dance and theatre. 

At what age did you start painting? And what was your inspiration to do so? My uncle is a well known artist and jeweller in South Africa, so from a very young age I was exposed to and inspired by his creativity. Art class was my favourite extra curricular activity – I love/d the way it felt applying the medium to canvas. 

Who is your favourite artist and why? It’s hard to narrow it down to just one. I am very fond of Paul Gauguin, William Kentridge, Andy Warhol and Tim Storrier.

Do you get inspiration from any particular artists or pieces? Absolutely! Each artist’s style and interpretation is unique and every art movement so different so its difficult to narrow it down to one artist or piece. I really enjoy looking at paintings that are hundreds of years old and wonder about what life would have been life back then. 

Recently you entered an Art competition?  Yes! I entered my recent painting into the Archibald Prize, first awarded in 1921, one of Australia’s most prestigious. Awarded to the best portrait painting, it’s a who’s who of Australian culture – from politicians to celebrities, sporting heroes to artists.

How did you find creative inspiration for this piece? The name of the piece is Perpetual Creative Impact. I have always admired Ken Cato’s massive contribution to the design world, especially here in Melbourne. He has built a highly successful design studio which has offices located in 11 different countries. His influence is everywhere. He has designed thousands of corporate identities including myki, Commonwealth Bank, Network Seven. For the past 20 years, Ken has organised the annual AdIdeas conference which inspires designers and talent. I have attended numerous times and has been so amazing by the talent that present who are from all corners of the world. 

What does this piece represent? It represent’s Ken endless ideas and never-ending impact on the design world.

How long did it take you to complete? Endless hours! I lost count but I worked on it for approximately 4 months.

Charlie is a Senior Consultant for Digital & Technology roles at Nakama Melbourne. If you’d like to get in touch with Charlie email or phone +61 (3) 8610 6784


My, how the times have changed


What would you say the industry is like at the moment?  Is there much out there that would be suited to me? These are daily questions I get asked.

When my journey as a recruiter within the digital and creative industry first began, things were very different to what they are like now.

Back in the day it wasn’t boring, but client’s requirements were much more predictable. Annual report season, holiday campaigns, businesses slowing down over Christmas – it was pretty much a given when busy periods would occur.

With the rise of digital this is no longer the case. Here are some of the changes I have noticed:

  1. Many more skills & specialisations
    What is better, to be a specialist or an all-rounder? With numerous additional skills available, it is erratic knowing exactly which skills will be required and when. Flash is a good example. Threatening to die, it is still very much required and requested by agencies. You have so many additional options to offer clients where creating integrated campaigns, so instead of there being more permanent opportunities, agencies rather hire talent on a freelance basis to work on something specific.
  2. Buzz words
    Some buzzwords do have substance, but if you are going to use them (especially in your resume) then make sure you know what you are talking about – have a good understanding and relevant experience.
  3. Different personalities
    Our brains are made up of two hemispheres and people tend to be governed by either the right or left side of the brain. Although each hemisphere is almost identical in structure, each hemisphere operates in an entirely different way and is associated with different activities. So, with all these additional required and available skills means that there are so many more different personalities. Designers tend to tap into the right brain responsible for creativity and intuition, whilst developers would have a more dominant left hemisphere, responsible for analysis, logic and numbers.

Charlie Krowitz is our Nakama Melbourne Digital & Technology Consultant and she can be reached on +61 (3) 8610 6781 or

The Power of Digital

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Ever since uni days, attending design and digital conferences has always been a valued past time of mine. Spending a few jam-packed hours listening to inspirational speakers has an energising effect on me. I usually leave feeling a little bit overwhelmed but somewhat smarter and switched on. It is also a constant reminder of the limitless power and potential of digital plus it provides exposure to countless brilliant ideas that people come up with.

So, in the past couple of weeks, here are a few things that I have learnt.

1.  Fundamental principles still apply

Whether it’s related to digital or not, success still results from the same methods and practices. Mark Pullyblank presented at Pause Fest. Film titles that he has animated for include Avatar, The Smurfs, The Hobbit and the list goes on with other much loved and watched movies. His interesting journey included spending much of the 90’s working as a musician.  After deciding he needed to move in a new direction, he went back to uni to study animation at the age of 33 and even though his marks were below average, he persevered purely because he loved the way it felt to put pencil to paper. He disregarded thinking about the how or why, but merely focused on ‘playing’ the way a child does, staying present in the moment.

2.   Connection is key

Winner of three Emmys and often the most popular podcast in the USA, This American Life attracts about one million listeners weekly. So how does one attract so many listeners? By sharing true stories of everyday people. Miki Meek and Brian Reed, two of the Producers presented at Pause Fest sharing some of their stories.

3.  The world can be your oyster

Jane Huxley, Managing Director of Pandora (Internet radio) ANZ spoke at Real Big Things. One of the reasons why Pandora, streaming radio is so popular is because “When we hear something new, we feel compelled to share it.” She shared a great story about approaching a young band busking at Bourke Street mall. After handing Jane their CD, she sent it to Pandora USA who put their music through the audition process. The exposure this has provided them has been epic and these guys now have 100’s of thousands of followers listening to their music worldwide.

The world continues to get smaller and much, much more connected. It’s really quite remarkable.

Charlie Krowitz is our Melbourne Digital & Technology Consultant and she can be reached on +61 (3) 8610 6781 or

2015 is going to be interesting

Digital equates to change being inevitable. The world that we now live in is always switched on. We are so much more connected.

The marketing landscape has changed and it is becoming much more individualized and more localized.

In order to succeed it is imperative that we have a strong understanding of our target audience. Consumers today are applying more power and influence and these days, instead of assertive messages directed at people, the focus has shifted to engaging people in an ongoing conversation and forming a relationship. The customer needs to be taken on a journey as we tend to gravitate towards brands that help us find meaning.

Instead of thinking in terms of digital marketing, we should be thinking in terms of marketing in a digital world. The massive shift from marketing moving from globalization to personalization and the influence that has had and will continue to have on brands and on business in general intrigues me greatly. I think about this in relation to my role as a recruiter in the digital world and how to connect best with clients and candidates. I have always adopted a personalised approach and nowadays we are able to demand radical transparency and an accurate picture in order for brands to be successful. This necessitates nurturing, listening and care. The most valuable moments are when your customer/candidate is actually in touch with you – on the phone with you, using your product, reading your content.

So how then do you get engagement? Well if you are able to address your customer’s needs, it will result in engagement. So it is important to really think about your relationships. Do you actually care about them? Do they share your values? Do you look forward to seeing that person?

On the flip side of the coin, internal Communications is an area of focus. This year will view it as a marketing asset and an opportunity to create brand ambassadors, ensuring that employees and vendors live and understand the brand.

To sum up, it is exciting times ahead with the way we interact and communicate becoming a lot more authentic, honest and real. This will equate to a deeper understanding of one another and hopefully amazing outcomes.

Charlie Krowitz is our Melbourne Digital & Technology Consultant and she can be reached on +61 (3) 8610 6781 or