Nakama Afterhours: Natasha Eyles – Business Support at Nakama London

Get to know what the team at Nakama Global do after 5pm!

Name: Natasha Eyles

Day Job: Business support at Nakama London

What do you get up to afterhours?

After hours I like to dabble in all sorts of new things! My persuits include archery, power-hooping and acting. I’m sure there will be more to add to the list soon (I can also be found at Stickman Cartel gigs after hours and now consider myself a full blown groupie – “Wooh Greg!!”)

How long have you been doing film/theatre – what was your first role?

I have been doing the odd bit of acting for just over a year now. My first short film was a little murder mystery called ‘The strange case of the theatre murder’ – being a huge fan of ‘Murder, She Wrote’ I was thrilled to be cast as Rosie in his little piece.

What got you into doing film and theatre? 

Sitting at home one cold December, bored and browsing the Internet I came across a website called City Academy. They do all manner of classes from script writing, dancing, singing lessons, burlesque and acting. So, I put myself out of my comfort zone and clicked on the 6-week acting course that was to be held every Saturday at the Saddlers Wells theatre in North London!

What productions have you appeared in? 

So far I have been in two short films with the Reading Film and Video Club (all amateurs). The first one as mentioned earlier and the second film is called ‘The 12.15 to nowhere’ (in production).

How do you get over the stage fright?

While doing my acting lessons we had to act out a couple of scenes, one of which meant I had to stand-up on my own, in front of the rest of the group and recite the lines I had to learn and it took me completely out of my comfort zone. To say I was nervous is the biggest understatement of 2015! But I did it! I had sweaty palms, a dry mouth And a heart rate equal to that of an Olympic 100m sprinter! It made me realise that theatre is not for me and I’m better suited to TV/Film.

Where can we see your films? 

Here is the link for my first film, all done as a hobby and we have a laugh so don’t expect a performance worthy of an Oscar https://youtu.be/zXOPWHs9Gz4

Are you working on anything at the moment?

I’m not currently working on anything at the moment, but I know there will be another phone call when they have a script ready for action! Who knows…one day an Oscar may well be sitting on my sideboard (if not I’m sure you can buy one on eBay).

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NAKAMA After Hours: Charlie

CharlieArt1

Get to know what our Consultants are up to when they’re not busy recruiting!

Our first spotlight is on our very own artiste and Melbourne Sr Digital Consultant, Charlie Krowitz!

What type of art do you identify with the most? I identify most with painting (especially oil) but I appreciate all art forms and creative expressions, which would also include music, dance and theatre. 

At what age did you start painting? And what was your inspiration to do so? My uncle is a well known artist and jeweller in South Africa, so from a very young age I was exposed to and inspired by his creativity. Art class was my favourite extra curricular activity – I love/d the way it felt applying the medium to canvas. 

Who is your favourite artist and why? It’s hard to narrow it down to just one. I am very fond of Paul Gauguin, William Kentridge, Andy Warhol and Tim Storrier.

Do you get inspiration from any particular artists or pieces? Absolutely! Each artist’s style and interpretation is unique and every art movement so different so its difficult to narrow it down to one artist or piece. I really enjoy looking at paintings that are hundreds of years old and wonder about what life would have been life back then. 

Recently you entered an Art competition?  Yes! I entered my recent painting into the Archibald Prize, first awarded in 1921, one of Australia’s most prestigious. Awarded to the best portrait painting, it’s a who’s who of Australian culture – from politicians to celebrities, sporting heroes to artists.

How did you find creative inspiration for this piece? The name of the piece is Perpetual Creative Impact. I have always admired Ken Cato’s massive contribution to the design world, especially here in Melbourne. He has built a highly successful design studio which has offices located in 11 different countries. His influence is everywhere. He has designed thousands of corporate identities including myki, Commonwealth Bank, Network Seven. For the past 20 years, Ken has organised the annual AdIdeas conference which inspires designers and talent. I have attended numerous times and has been so amazing by the talent that present who are from all corners of the world. 

What does this piece represent? It represent’s Ken endless ideas and never-ending impact on the design world.

How long did it take you to complete? Endless hours! I lost count but I worked on it for approximately 4 months.

Charlie is a Senior Consultant for Digital & Technology roles at Nakama Melbourne. If you’d like to get in touch with Charlie email ckrowitz@nakamamelbourne.com or phone +61 (3) 8610 6784

YUCCIE: Young Urban Creatives Taking Over the World

Sounds a bit like YMCA, doesn’t it? Though you’d probably never find a typical “yuccie” doing the dance, unless it’s to be posted on Instagram (HASH TAG PARTY, HASH TAG WOOP WOOP).

yuccie4

So what is a YUCCIE?

If it were an acronym it would probably stand for Young Urban Cool Creative Instagram Employee. Yuccies are what happens when you combine a hipster and a yuppie (though you’d never hear a yuccie admit that).

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noun   | yu·ccie | \ˈyu-ˌccie\

An artistic individual who wants to work to not only pay their bills and have money left over for weekend getaways, but also to stimulate their mind and fulfill their creative and entrepreneurial goals.

__________________________________________________________________

In tribute to Yuccies worldwide, I have re-written the lyrics to the classic U.G.L.Y by Daphne & Celeste.

Y.U.C.C.I.E
By Maggie Partsi

Y-U-C-C-I-E… HUGGING YOUR LIBERAL ARTS DEGREE
You Yuccie,
Hey, hey
You Yuccie!

I saw you walking down the street the other day,
Didn’t see your Soy Mocha Frappe Latte from that far away,
I should have got a clue when the job offers started streaming,
You walked up to me with your bamboo sunglasses gleaming.

Your hair was super styled and your face was perfection,
I thought I caught you smiling at your own damn reflection,
You hurt the barista’s feelings and the milk spilt on the floor,
I don’t think they had more,
You took a Selfie in the store.

Your scarf is so fancy you can see it from the moon,
Your Insta has more followers than Kim Jong-un,
When Seinfeld was released you were only 8,
Yet you’re quoting George Kostanza on your date,
Did you fall off your Birkenstocks and land on your lensless glasses?
You’re going to be late to your boozy painting classes,
You’re blasting Hinder while you’re on Tinder!

You Yuccie,
Y-U-C-C-I-E… SIPPING ON YOUR KALE FRUIT TEA
Hey, hey
You Yuccie!

You got eyes bigger than the sun and your moustache is perfect,
With your creativity you can surely find a word to rhyme with perfect (I can’t),
Jonathan Franzen, remember him? You read his books with your best friend Jim,
You’re getting paid to build connections,
Spread your networks to gain traction,
Yo boss says, ‘you Yuccie’
You Yuccie!

Y-U-C-C-I-E… YOU’LL GO TO THE n-TH DEGREE
Hey, hey, you Yuccie!
Get busy,
Yo boss says, ‘you Yuccie’
Get busy,
Yo neighbours say, ‘you Yuccie’
Get busy,
Yo friends all say, ‘you Yuccie’
HEY, HEY, you Yuccie!


Maggie is our Social Media & SEO specialist based in Melbourne. Maggie can be reached on (03) 8610 6785 or mpartsi@nakamamelbourne.com.

My, how the times have changed

change

What would you say the industry is like at the moment?  Is there much out there that would be suited to me? These are daily questions I get asked.

When my journey as a recruiter within the digital and creative industry first began, things were very different to what they are like now.

Back in the day it wasn’t boring, but client’s requirements were much more predictable. Annual report season, holiday campaigns, businesses slowing down over Christmas – it was pretty much a given when busy periods would occur.

With the rise of digital this is no longer the case. Here are some of the changes I have noticed:

  1. Many more skills & specialisations
    What is better, to be a specialist or an all-rounder? With numerous additional skills available, it is erratic knowing exactly which skills will be required and when. Flash is a good example. Threatening to die, it is still very much required and requested by agencies. You have so many additional options to offer clients where creating integrated campaigns, so instead of there being more permanent opportunities, agencies rather hire talent on a freelance basis to work on something specific.
  2. Buzz words
    Some buzzwords do have substance, but if you are going to use them (especially in your resume) then make sure you know what you are talking about – have a good understanding and relevant experience.
  3. Different personalities
    Our brains are made up of two hemispheres and people tend to be governed by either the right or left side of the brain. Although each hemisphere is almost identical in structure, each hemisphere operates in an entirely different way and is associated with different activities. So, with all these additional required and available skills means that there are so many more different personalities. Designers tend to tap into the right brain responsible for creativity and intuition, whilst developers would have a more dominant left hemisphere, responsible for analysis, logic and numbers.

Charlie Krowitz is our Nakama Melbourne Digital & Technology Consultant and she can be reached on +61 (3) 8610 6781 or ckrowitz@nakamamelbourne.com.

Meet our new NAKAMA Consultant

Get to know Amira, our new Creative Consultant in Sydney!amira

Name: Amira Ross

Title: Recruitment Consultant

Sector you recruit for: Creative

What are you known for professionally? Facing challenges head on, if I set my mind on achieving a goal its only usually a matter of time before I make it happen. some people call it luck I think its positive thinking and persistence.

What do you have a knack for? Networking, I love meeting new people, my favourite thing to do is socialise! I love watching my phone book grow in size! Also posting pics on Instagram – its not real unless I have posted it on social media!

Where can we find you when you’re not working? At the gym, on the dance floor or out socialising and obviously photo documenting said activity!

What would be impossible for you to give up? Manicures, pedicures and sleep… oh and game of thrones. And of course my iPhone.

Any secret/special talents? I can read your future in the bottom of a turkish coffee cup.


If you’re looking for help resourcing your Creative team, or looking for a new role, Amira can be reached on +61 412 345 969 or aross@nakamasydney.com.

Creative Recruitment: 3 ways to increase your business attractiveness

idea

Attracting the best talent has always been the key to success for most businesses. Where organisations would usually rely on traditional factors such as, the culture, team structure or the office environment to sell themselves to candidates, they are not taking into consideration that each and every candidate out there is different.

Covering the Creative & Design space at NAKAMA in Hong Kong, I’ve found Creatives are looking at prospective companies differently. Too often, organisations neglect or miscommunicate their USP’s. So what are they, and how can your business be more attractive to potential hires?

I have listed below 3 factors you should be considering, each of which could help you change the way you are seen by Creative professionals and ultimately, improve your chances of attracting the best talent for your business.

  1. Help build your designer’s Portfolios

What really matters: While a company’s name or job responsibility has value, the design portfolio is what potential candidates are ultimately looking to build on. This is especially true when it comes to young talent trying to build a name for themselves. Most Creative talent, when considering whether or not to join your business, will ask themselves the following question: will this business allow me to build my Portfolio and to work with innovative, cool and creative international clients?  Gregory Moulinet, Creative Director at PLTFRM, a boutique design agency based in Shanghai, says: “ to attract young and ambitious Creatives, it is about the reputation of the company to win leading brands, that will be the 1st criteria (…) they want the opportunity to work on a large client to build their portfolio.”

  1. Have a Creative Leader

Most Creatives also want to learn and grow, particularly from an inspirational leader. They will be looking for a company where they can really be inspired from a leader, from someone who will understand and elevate them, creatively speaking. And this is when the notion of mentor comes in. Successful businesses willing to attract Creative talent will cultivate this notion of mentorship and build their recruitment strategy around it. Who is heading up your Creative team? This person will be key to attracting & retaining top talent, so make sure you have the right leader on board.

  1. Really care about Design

Ask yourself honestly…do you care about design? This question is crucial. Creatives want to be part of a business that values their design team and the work it produces. Yes it sounds obvious, but you would be surprised how many companies don’t! Budle Kim, Graphic Designer in Hong Kong comments: “ If a company only uses designers to execute orders of the marketing team, this is not a place I want to join”. This starts from the interview; the candidate needs to feel that the employer cares about creating thoughtful and interesting design. A previous candidate of mine, interviewing for a Design Director role, fed back to me after his interview “we didn’t speak about design, the company is interesting but I didn’t see how important design was to them”.

If you start by broadening your horizons, giving your designers the opportunity to work on high profile interesting projects, get an inspiring Creative leader on board and finally pay attention to Design itself, you will see that the Creative tide will progressively begin to turn in your favour.


Adrien is our Hong Kong Creative & Design Consultant. If you’re looking for a Creative role in Hong Kong, looking to resource your Creative/Design team, or just want to say hello, Adrien can be reached on adrien@nakamahongkong.com or +852 6602 9341.

Innovative digital technology used to deliver powerful domestic violence campaign message

Image Credit: WCRS

The power of advertising, can you see the effect? The innovative campaign launched by WCRS and Ocean Outdoor for domestic violence charity Women’s Aid, saw the importance of not turning a blind eye to domestic violence but also how the power of advertising can make a difference by engagement.

The campaign coincided with International Women’s Day, a powerful launch date that aimed to strike hard encouraging effective action for advancing and recognising women. WCRS used images of models that had been beaten and bruised on large digital outdoor screens; photographed by Ian Rankin these already shocking images are combined with a caption stating ‘Look at me’.

Do you look or do you turn a blind eye?

Women that have been affected by domestic violence usually try to hide their bruises and feel unable to tell anyone about their suffering, fearing that they won’t be believed or people won’t understand. The screens use digital facial recognition to detect passers-by, as long as people ignore the images the bruises do not go away and the posters remain the same. However, once people start to notice and recognise the issue the bruises begin to fade and the women’s faces become completely healed. A direct translation of how advertising can be measured, this campaign is the first instance in the UK where technology has been used in combination with outdoor screens to show the cause and effect.

Ross Neil, creative director at WCRS, added: “The simplicity of the advert’s wording and image implicates passers-by in their inactivity before the advanced technology demonstrates how they personally can make a change in the fight against domestic violence by engaging with it.”

To encourage interaction passers-by receive push notifications drawing their attention to the screen, offering more information and providing a link to a microsite where donations can be taken. This also allows for the campaigns effectiveness to be measured. Through the use of simple advertising and dynamic technology, WCRS have managed to deliver a campaign that illustrates an effective solution that encourages us to make a positive change. We can all make a tangible difference if we work together and this can be seen visually within this campaign; the more people that look at the posters the quicker the bruises fade and a change is made.

Taking notice is more powerful than turning a blind eye.

Sian recruits for temporary and permanent digital design and creative roles here at Nakama London. If you’d like to speak to Sian about a role email ssidaway@nakamalondon.com LinkedIn or Phone: 0203 588 4567