Meet Jennifer, our new Digital Project Management Consultant in Singapore


Name: Jennifer Norman

Sector you recruit for: Digital Project Management

What were you doing prior to joining NAKAMA? Before Recruitment, I was working in the Advertising industry for about 4 years in total. The latter 2 years, I was an account manager on a global account for one of the worlds biggest airlines. There was quite a bit of travelling involved to and from the Middle East, Qatar where the clients HO was located. This was an experience in itself, discovering the culture and the work environment. My longest stint in Qatar was for 2 months, which really enabled me to dive into the work and living culture.  I worked in a very motivated, driven and crazy agency where the hours were plentiful and the work did not stop! A learning curve especially with it being my first role in Asia, enabled me to grow as a person and professionally, getting to know the industry inside and out!

Why did you choose to enter Recruitment? I love to work with people, establishing relationships, and the industry background aspect enticed me initially to try something new and after a few chats with certain people I was game for the new challenge.

What are you known for professionally? I would say I’m extremely organised. Some people would say I’m a bit of a perfectionist, and I’m always on time, I hate being late!

Where can we find you when you’re not working? When I’m not working, and I’m not hanging out with my friends, you can find me either at at the gym or playing Gaelic football with people from around the glob and obviously the Irish community in Singapore!

What would be impossible for you to give up? Chocolate, hands down. I love Irish Cadbury chocolate!

What gadget can you not live without? Its not really a gadget but the Spotify app on my phone! I like to make my own playlist depending on my mood. I love to listen to music.

Do you have any special talents? No. Unfortunately I can’t touch my nose with my tongue! (like Nellie!!!)

What do you love about working in Singapore? I love the fact that every day (almost ) is sunny and you can leave the house without a coat! I love working with people from all walks of life and all over the world – its great to be able to build your network.

What’s the coolest thing you’ve done in Singapore? It may not be the coolest thing but the most fun I have had in Singapore has been a boat party around the island for my birthday!

What’s been your favourite thing about working at Nakama in your first week? Getting to know everyone in the office – fun and dynamic environment!

Jennifer is based in our NAKAMA Singapore office. She can be reached on +65 83714641 or


Getting to know Annabelle Cordingley – Nakama London’s Project Management Consultant

Annabelle Cordingley

Name: Annabelle Cordingley

What area do you recruit for? Project Management – Contract and Perm positions

What do you love about recruiting for Digital Project Managers? I’ve got a great network of candidates who I love working with; Project Managers are natural problem solvers and great relationship builders and being in the digital sector means I’m working with clients who have requirements for exciting projects.

What major projects have you been involved in recruiting for? I’ve placed Project Managers in major campaigns for a UK airport runway through to internationally recognised FMCG brands, as well as more unique projects for VOD platforms and complex back-end website and app build projects.

Market trends: Project Managers looking for permanent roles are in hot demand and we’ve got loads of exciting perm roles on at the moment so get in touch if you’re free! On the freelance side, it was a little slow to start this year but is certainly picking up now so please reach out if you’re available or due to be soon.

What are your five tips you can give to candidates looking for a role in project management:

  • Keep your CV short and concise, as a guide no more than three pages.
  • Don’t be shy on detail around relevant positions to the role you are applying for! It’s always good to know as much about your role in a previous project as possible.
  • Don’t miss an opportunity because you don’t tick all the boxes in a job spec. A spec is often the ideal candidate and clients might be flexible on some aspects of a role.
  • Project Managers transitioning from a permanent position to freelancing – Good time-keeping is really important, a lot of people switch to freelance for flexibility, but bare in mind you still have to keep an open channel of communication with your manager about your hours, especially when interviewing for your next role- they’ll expect you to be looking if your contract is coming to an end so let them know and you can arrange to be out at the best time for everyone.
  • Always be wary of your reputation! As a freelancer you move around a lot and London is a very small circuit so it’s important you’re flexible, respectful and excellent communicator – deal with issues in an adult way. Of course- if it’s genuinely terrible get out of there! So long as you have solid reasoning people will

What do you find most interesting about recruitment? Definitely building amazing relationships. My job requires me speaking to people all day, and sometimes the conversations veer from briefing on a role to hearing about their weekends, families and next travel adventure – You really get to know and love your candidates!

What’s your quirkiest obsession? Headstands, knitting and baking, I love the challenge of an improvised ingredient cake! …. And Foxes Extremely Chocolatey Cookies! If you’ve not tried them yet get involved!

Your favourite spot in London?  Federation of Coffee in Brixton! They have an amazing Soy Latte and it’s a brilliant spot to people watch.

If you’re free and would like to speak to Annabelle about a role email or call on 0203 588 4569

Meet our new NAKAMA Consultant

Get to know John, our new consultant in Sydney!

Name: John McHaffie

Sector: Senior Appointments, Digital Transformation and Innovation.

What are you known for professionally? Creating lasting relationships with clients / candidates, I would like to think I am an achiever and will do all I can to achieve my goals.

Where can we find you when you’re not working? In my Music studio, out with friends or buying trainers.

What would be impossible for you to give up? Listening to music, football and collecting trainers.

What Gadget could you not live without? Macbook, as all my music production is made on there.

Fave Tech Trend for 2015? Spotify has leaped miles ahead of any of its competitors and has changed how accessible fresh music is on the move!

Any secret/ special talents? Professional music producer / Dj.

What do you love about working in Sydney? The culture and meeting people from all over the world.

John is based in our Nakama Sydney office and can be reached on +61 (0) 434 061 071 or

How to Retain Young Digital Talent


There’s been a lot of talk about Gen Y’s and Millennials’ in general, but one topic that stands out to me, is how tough they are to hold on to!! Mix this with the high turnover we regularly see within the digital space and this has potential to create big challenges. Statistics show that it is very rare for Millennials to stay within their digital positions for more than 3 years and a young person who has stayed in their role for 18 months is considered a long stander. This statistic is also almost true to all Digital agency employees.

So what does today’s young digital talent really want!?

This question is nearly as difficult to answer as that of Mel Gibson’s movie “What Woman Want”. Will we ever know? Well we can certainly try!

In order to figure out what today’s young talent wants, I’ve gone to them directly surveying several of my young candidates asking the question many hiring and HR managers fail to: “What would make you want to stay in your current role”?

The most compelling statement I received was to “Give us a reason to stay”. Young people are inundated with temptation during the early stages of their careers including international travel, further study, alternate roles and even a change in mind of career or industry. As an employer, you need to ask yourself what your digital agency can offer that other agencies can’t.

The most common theme that young people want is to have a clear plan of where they are headed. Millennials aren’t the most patient generation so when it comes to crafting a clear career path for them it is specifically important to align their personal goals with your company values and for them to see the potential for growth. If there is no clear path every day is going to seem like Groundhog Day and they will eventually move on to an agency that can offer them future growth. It’s very important to have action plans in place, as Millennials want the opportunity to rise up quickly. They are aware and willing to perform well, provided they see the training and mentorship opportunities, and have genuinely bought into your company’s vision.

Talented individuals are also very aware of their talent and they are looking for agencies willing to invest in them and recognize their hard work! When dealing with Millennials something that can be very easily overlooked is praise. This proved to be a very important theme in responses I received and their message was clear. If you don’t appreciate your employees, they will find another agency that will.

The suggestions above may seem like very simple and obvious solutions to retain top talent, however you would be surprised at how many agencies think they are doing the most they can but are in actuality missing one or many key elements in the equation. Now on the other hand of the spectrum, if you happen to be over achieving the suggestions above and would like to take your retention rates to the next level, start thinking about perks!

Perks, oh the perks I’ve heard of in agency land!

Us young folk love, and I mean LOVE perks. My experience of working with a lot of today’s digital agencies has exposed me to some truly amazing workplace perks! From “doona days”, summer Fridays, fully paid gym memberships, flexible working time and place, birthday days off, the most amazing workspaces, the list goes on, and today’s agencies that are successful at retaining talent are constantly finding new ways to innovate to attract these individuals.

The most successful perks I have seen that resonate exceptionally well with young talent are incentivised perks, perks you have to work for.

  • The best agency incentive I have heard of comes from Host, an agency we work with, who has offices in Sydney and Singapore. Along with an amazing retention rate for their staff, Host awards staff who have been with the agency for over 3 years with a “Host Sabbatical”. This is an opportunity to take an extra three weeks paid leave and $2,000 to pursue a lifelong ambition. Some recent sabbaticals have included, cycling 11340km from Adelaide to Melbourne in 20 days and kicking off a (second) music career as a solo recording artist in Europe

As much as young candidates enjoy staying around for pool tables and beer fridges in the office, incentivized perks take rewards & recognition to a new level. Young people are more likely to stick around and work for their perks through exceptional work or from earning their stripes within a business.

The bottom-line here for agencies to remember is that talk is sweet, but actions really do speak louder than words. Don’t just promise career progression but deliver on this and make it a clear path with actions and a plan in place. If you want your young talent to stick around for longer than 12 months give them a reason to stay!

Michaela Kennedy is our Nakama Sydney Social Media & Digital Client Services Consultant.

If you’re looking for a new role, or for help resourcing your Social Media team, Michaela can be reached +61 (0) 432 220 289 or