Meet Sam – Nakama London new Senior Consultant – Data & Analytics

Samuel King

Name: Sam King

Title: Senior Consultant – Data Science and Analytics

Which Nakama Global office do you work within? London (and eventually New York)

What sector do you specialise in? Data Science, Data Analytics

What are you known for professionally? Solid industry knowledge, proactive, enthusiastic, upbeat, never taking myself too seriously, value a strong team work ethic and lead machine!

What do you love about recruitment? Being able to influence and shape careers and a genuine belief I can make them better! The hard work and the reward.

What intrigues you most about your sector? Data and Analytics is ever-changing and I get to speak to some pretty interesting characters.

What’s the next big development in your sector? To take on New York! Data is MASSIVE in the UK but it’s also saturated – and the window of opportunity in the States is where it’s at, as it’s relatively untapped – for now!

What’s the coolest thing you’ve done while being in your city? Star Wars Secret Cinema – it’s INSANE!!!! I also got knocked down by a bus once, which wasn’t so cool.

What would be impossible for you to give up? Cheese and my beard

What is your social media channel of choice? MySpace

Any hidden talents/hobbies you want to let us know about? Sign language, I can also quote every single ‘The Office’ episode, making tea – and I’m the BEST boringly average Oasis hits guitar player you’ll ever meet.

If you’re looking for a Data & Analytics role speak to Sam King – Senior Consultant at Nakama London & New York E: P: +44 7568 394 836

Find out more about Digital Recruitment Specialists, Nakama Global by visiting 


Merry Christmas from Nakama Global

A big thank you to our wonderful clients, candidates and suppliers for a brilliant 2015! Here’s to another big year of All Things Digital in 2016.

Merry Christmas from Nakama Global from Nakama Global on Vimeo.

Flight mode: Simple steps to disconnecting







We are in the age of the notification. That silent but deadly little red icon that makes you aware that someone in your personal or work life has reached out to you and of course, you must immediately respond or risk harming your relationship, or appearing like your sense of urgency is lacking, or fear you might leave that person feeling like you just don’t give a damn. This thought process could be hugely damaging to not only your own mental well-being; but also that of other people in your life.

The Internet of Things has led to our lives being pulled at from every angle, at all hours of the day. Phone, iPad, Laptop – I am always online. I wake up, check my work emails, check Facebook, check Instagram, check Snapchat, check Whatsapp check my gmail. This ritual is then repeated throughout the day and generally again before I go to sleep at night. Often I end up feeling like I don’t know where to start when it comes to replying and leads to feeling a sense of exhaustion towards people in my life who are important. It isn’t their fault – it’s technology.

Why haven’t they replied to me? How could they have forgotten – they would have seen my email! How many times a week does that thought go through your head? If I replied to every single digital/social notification I’d never make it to work or actually have a real conversation with anyone, and this feeling; I am sure is reciprocated.

My solution was empathy and ironically – communication. Learning to switch-off respecting when others want to do the same. This isn’t about not answering that work email, or being lazy, or cutting people out – communication is what develops relationships, ensures people don’t feel neglected and keeps the everyday elements of our jobs and lives ticking along.

This is about communicating your right not to communicate. Unfortunately, going stone cold silent at work isn’t an option. But there are a few simple solutions to maintain a little more balance in your life and subsequently eliminating what I call ‘communication distress’ outside of hours:

  1. Let your nearest and dearest know you are going off the grid so they don’t think you’ve been kidnapped or arrested.
  2. Prioritise – Will that person really mind if I don’t get back to them straight away and does it need a response right now? Leave a time in your day where you get back/respond where necessary.
  3. Notification centre – that’s right you can turn those little silent alarms off! Facebook, Twitter, Snapchat, Whatsapp – determine when you want to check them by turning off notifications – feel the immediate sense of relief.
  4. Detox days: once a week decide to have a day (more practically done on the weekend) where you don’t connect digitally.
  5. I’ve even taken to banning my phone when I’m in the kitchen – create spaces in your home where it is a “phone free zone”.
  6. Building solid relationships won’t come down to double-tapping an Instagram post (while it’s nice to share the love) – ensure you are still maintaining real human interaction. Have a coffee for an hour, go browse a gallery or grab a juice with your friends.
  7. For god’s sake turn your phone on flight mode! That’s right switch your phone on flight mode a few hours before bed and until you get to work (if possible).


There are initiatives and resources where you can find out more about “switching off”. Be Kovert is a great site dedicated to streamlining your digital touch points and being mindful with your approach to technology. Another one of my favourite sites is Mindful who’ve also shared a brilliant article with simple tips on taking control of your tech habits.

Organisations are even starting to recognise the effect of technology is having on their employees mental well-being; Volkswagon have implemented “digital dams” to stop employees checking emails after-hours and the country (yes country) of France even brought in a labour agreement where employees are allowed to switch-off after hours.

We want to know how you’ve taken to switching off after work? Share your tips with us in the comments or Tweet us @NakamaGlobal 

Courtney Walker – Marketing at Nakama London

Nakama London is Growing! Meet Eimear – Resourcer – Technology

Eimear Walsh

Name: Eimear Walsh

Title: Resourcer – Technology 

Sector you recruit for: Technology

What are you known for professionally? Coming from a Speech and Language Therapy background, I’m known for my strong communication skills!

Why did you want to pursue a career in recruiting for the Technology sector? I’ve always had a keen interest in Tech and also in people. As such recruitment with in the Tech sector is a ideal marriage of these two interests.

What intrigues you about the world of Digital/Techology? Everything!! I’ve always had a keen interest in the area but now that I’m becoming more immersed and I’m learning more, my intrigue has been heightened to new levels.

What’s the coolest thing you’ve done while being in London? My sister managed to wangle some VIP tickets for the Alexander McQueen exhibition in the V&A which was pretty amazing! 

What would be impossible for you to give up? Coffee…. I’ve tried and failed! 

What is your social media channel of choice? Instagram

Any hidden talents you want to let us know about?  I’ve been know to pick up a guitar and attempt some bad covers… But what I lack in talent, I make up for in enthusiasm.

Meet Jennifer, our new Digital Project Management Consultant in Singapore


Name: Jennifer Norman

Sector you recruit for: Digital Project Management

What were you doing prior to joining NAKAMA? Before Recruitment, I was working in the Advertising industry for about 4 years in total. The latter 2 years, I was an account manager on a global account for one of the worlds biggest airlines. There was quite a bit of travelling involved to and from the Middle East, Qatar where the clients HO was located. This was an experience in itself, discovering the culture and the work environment. My longest stint in Qatar was for 2 months, which really enabled me to dive into the work and living culture.  I worked in a very motivated, driven and crazy agency where the hours were plentiful and the work did not stop! A learning curve especially with it being my first role in Asia, enabled me to grow as a person and professionally, getting to know the industry inside and out!

Why did you choose to enter Recruitment? I love to work with people, establishing relationships, and the industry background aspect enticed me initially to try something new and after a few chats with certain people I was game for the new challenge.

What are you known for professionally? I would say I’m extremely organised. Some people would say I’m a bit of a perfectionist, and I’m always on time, I hate being late!

Where can we find you when you’re not working? When I’m not working, and I’m not hanging out with my friends, you can find me either at at the gym or playing Gaelic football with people from around the glob and obviously the Irish community in Singapore!

What would be impossible for you to give up? Chocolate, hands down. I love Irish Cadbury chocolate!

What gadget can you not live without? Its not really a gadget but the Spotify app on my phone! I like to make my own playlist depending on my mood. I love to listen to music.

Do you have any special talents? No. Unfortunately I can’t touch my nose with my tongue! (like Nellie!!!)

What do you love about working in Singapore? I love the fact that every day (almost ) is sunny and you can leave the house without a coat! I love working with people from all walks of life and all over the world – its great to be able to build your network.

What’s the coolest thing you’ve done in Singapore? It may not be the coolest thing but the most fun I have had in Singapore has been a boat party around the island for my birthday!

What’s been your favourite thing about working at Nakama in your first week? Getting to know everyone in the office – fun and dynamic environment!

Jennifer is based in our NAKAMA Singapore office. She can be reached on +65 83714641 or

Why Management Doesn’t Get Millennials


So here we are, Generation Z ‘mobile only enabled’, Millennials, Gen Y, Generation Slashie and the Yuccie all co-existing. In a period where consumers are more confused than ever (see PepsiCo CEO: We’ve never seen consumers so confused) you can’t help but feel sorry for the manager of the truly diverse work force. At a time when the global workforce and economies face two key issues – a labor shortage and an ageing population – the contingent workforce is set to be over 50% contract globally by 2020.

Your average worker in the next decade could have over 7 jobs. It’s an increasingly common view and one held by Anton Andrews, Director of Microsoft’s Envisaging Lab, that the jobs of the future will involve a series of interactions over an increasingly short space of time. To put it more succinctly, it’s not just the workforce and consumers that are struggling, it’s the management teams and leaders of today and tomorrow.

The workforce around the globe has found it increasingly difficult to balance the demands of work and life. Many of us are working longer hours than ever before, delaying starting families or struggling to understand how their children are going to cope financially. Herein lies one of the key issues; the multi generational workforce is now so fragmented and different that management are faced with the task of engaging a workforce with multiple priorities. This raises the question, ‘does a company vision and culture suit all, or does today’s workforce require multiple visions and sub cultures to function?’ …A question for another time.

Back to the initial idea, the millennial workforce has been more affected than perhaps the newer generations entering the labour market specifically by the economy; workers in companies that shed employees are still doing the work of multiple people. Salaries have not increased in line with costs of living. This is certainly a contributing factor, however an important point to make is that most bosses just don’t get Millennials.

Research suggests that over 80% of Millennials are engaged in a dual income situation, with both individuals working full time. With Generation X, this figure drops to 70% and out of the generation of baby boomers born just after WWII, who incidentally occupy over 60% of top management jobs, only 45% have a full time working partner. More typically, this partner will work part time and will be responsible for taking care of home life duties. This leads to what Karyn Twaronite, EY global-diversity and inclusiveness officer, sees as an empathy gap in the workplace. Her view is one that I agree with: “when there’s frustration about work-life balance in the workplace, and you think your boss doesn’t get it, that very likely could be true.’

One of the key shifts in the workplace moving forward will be around real time communication and real time tools; responsive networks creating dynamic participation. In short technology, in the eyes of a modern workforce, frees them up to work from anywhere. The traditional management, who are more accustomed to work cultures with more face time, may start to see only empty cubicles. Crazily enough, at a recent Microsoft talk the audience of leaders were informed that 60% of desks in any organisation are empty at any moment!

The modern workforce are more about social, physical face to face moments, with 96% of people wanting a community and co-working human relationships, as a community increases productivity by 20%. For companies that are desperate to hire workers, specifically Millennials, the group that is apparently the one companies are desperate to attract and retain, is the most dissatisfied.

There have been multiple surveys from the likes of EY and BCG that show what Millennials most want is flexibility in where, when and how they work. Most would take a pay cut, turn down a promotion or be willing to move to manage work-life demands better. Only in Australia does the pay issue buck the trend. As a result, a key reason for moving in Australia is increased pay in line with work life balance.

Old school management styles have led to the millennial workforce feeling that having a flexible schedule leads to negative consequences. A lack of flexibility has been regularly cited as one of the top reasons in this generation for workers to quit their jobs.

Working in recruitment in a variety of different geographical areas, one of the key requirements from the millennial workforce we see focuses around work-life balance. This was increasingly uncommon in Asia until 18 months ago. The mindset of management needs to change from seeing flexibility as making an exception to the norm. The reality is that a large proportion of management are still managing the way they have been for over a decade, and a large proportion of companies and management teams have been slow to realise that the Millenials are feeling burned out; they seek a balance that a large proportion of the newer generational workforces demand.

Today’s management teams need to navigate a tricky environment, however they also need to realise that the workforce of the future and the work of the future will be technology based, require trust, empathy, collaboration and flexibility, and that if they want to hire and retain a millennial workforce the focus is on flexibility, health and relationships in equal measure.

Rob Sheffield is Nakama’s APAC CEO and is based in Sydney.

Meet Shuddha, our new Social Media Consultant in Hong Kong


Name/Title: Shuddha Dutta, Consultant

Sector you recruit for: Social Media and Content

What are you known for professionally?  I’m known to be very organised and I don’t really get stressed easily. I can remain absolutely calm under stressful situations, which I think is a valuable quality!

Where can we find you when you’re not working? I love the outdoors and I also enjoy photography. So when I’m not at work, I’m on a beach or hiking, as long as it looks nice and I can take pictures, that’s where you will find me.

Any secret/special talents? It’s not a secret, but I cook fairly well, especially Indian dishes such as biryani! I also love taking photographs, at the risk of sounding immodest, I take pretty good pictures!

What is your social media channel of choice? Instagram due to my photography hobby! I love taking and also looking at other photos.

What’s been your favourite thing about working at Nakama so far? People are friendly and helpful and I’ve really enjoyed that. They’ve made it really easy to settle in for me.

What’s the coolest thing you’ve done in HK? I just saw the last races of the season, which was a cool experience for me!

What do you love about working in recruitment? The opportunity to meet a lot of people from different backgrounds – culturally and professionally.

Shuddha is based in our NAKAMA Hong Kong office and can be reached on m: +852 94053120 or