NAKAMA After Hours: Greg Goorwitch


Get to know what our consultants are up to when they’re not busy recruiting!

Nakama London – Greg Goorwitch – Manager – Digital Marketing, Analytics & Performance 

Greg, what do you get up to when you aren’t busy recruiting for Digital Marketing?

I write music and play in a band called Stickman Cartel. I also make electronic music and I’m working on improving my music production/producer CV. 

When did you start playing the keyboard and what was your first live performance?

I started playing the piano at age four. Anyone that heard me play back then would describe me as “playing the piano like a 4 year old”. 

My first live performance was at school, at age five where I played my grade 1 “stuff”. It was quite Avant-garde. I wore a black polo neck and sunglasses. By six I was playing the blues piano channeling all of the frustrations of a six year old, you know, eat food you don’t want to eat and going to bed at a certain time, so unfair, but that’s the blues I suppose. By seven, I was going through my Velvet Underground inspired phase. It lasted six months and was a difficult time for my parents. I now play the Synth/keyboard, which is easier than the piano. I have recently been described as “playing the keyboard like a 4 year old”.

Who would you say your music is inspired by?

Stickman Cartel make music influenced by Deep House, Disco and a sprinkle of Trance but played by humans with instruments. We generally layer everything on stage to recreate a dance music production but still have the organic sound of an indie band.  Bloc Party, Foals and Friendly Fires have been major reference points.

 When did you form the band and how long have you all been playing together?

I have been in bands since 18. We formed Stickman Cartel in 2009 and are still together. We play at a rate of about one gig a month.

As a band what would you say is your biggest achievement yet?

We have played Glastonbury twice.  Last year we played the Rabbit Hole at Glastonbury – we had an 8pm slot and then we were asked to come back and do another set at 2am. Definitely two different crowds – the 2am crowd were better!

You’ve performed in a lot of venues around London, any funny/interesting stories you can share?

We once played to an empty room supporting a band with a bearded lady. The bearded lady had a costume change half way through the set. I felt that it amplified the emptiness of the room. I feel you need at least 1000 people to justify a costume change during a set.

We once did a gig at The Social in Little Titchfield Street – where the stage was so small I had to sit with my synth at a dinner booth that was just on the side of the stage.  I ordered some fries during the set. 

It sounds like the sky’s the limit! Where do you want the band to be five years from now – what’s next for the Stickmen?

Not overly ambitious – XMAS No 1, Break America and move up to the Pyramid Stage (ideally the Sunday Legend slot – like Dolly or Lionel). On a personal note I would also like to play the piano like a 5 year old.

Where can we listen to your music?

Internet etc………………. BUY IT NOW!

Our Facebook is probably the best place to find out more 

Google Play




If you’d like to get in touch with Greg at Nakama London about a Digital Marketing role email or phone P: 0203 588 4562



2015 Job Market Overview – Digital Marketing – Permanent

digital marketing

2015 is well and truly underway and London’s job market has really picked up in the booming digital space. Here at Nakama we cover digital recruitment for design and creative, marketing and technology. The team here in London have put their heads together and over the next few days we’ll be sharing overviews of each market to give digital job hunters a look at how things are shaping up for the year across their sectors – Take a look at the first in the series – Digital Marketing Permanent.

Digital Marketing

Digital Analytics and Optimisation has been busy in 2015 already – an appetite for analytics running right through the lifecycle of campaigns has meant the demand for larger Analytics teams seems to have increased. The market seems to be moving at a good pace.  The New Year has also brought new e-Commerce objectives and retailers are ensuring that digital innovation is at its core. With the economy feeling better than it has in a while there is a feeling of understated optimism in the market.  Web Analysts seem to also be moving in-house more than ever as companies look to hire teams that can communicate with all business areas to maximise optimisation and sales.

If you’re looking to hire or you’re looking for a new role email Greg P: 0203 588 4562

Search & Performance

Search and performance is and has been a booming and fast growing industry and in 2015 it’s looking to be another huge year.  As the market is constantly evolving, the need for fresh new talent is moving at a good pace and is in high demand. This year we’ve already seen investment into online and digital throughout the market. We’re also seeing changes into how marketing is being done compared with the past, with both agency and in-house marketing teams, digital experts are moving into more focused and specialised roles within search and performance.

If you’re looking to hire or you’re looking for a new role email Rebecca P: 0203 588 4563

Integrated Marketing

The experiential and events space tends to wind down a little over January and February due to the Christmas/New Year break, with things really picking back up from March right through to October. Big client pitches tend to be the driving force behind the busy season and the trend continues as the activations and projects are rolled out. Now we are in March, and I’m incredibly busy with a mix of junior and senior roles, ranging from Experiential, PR, Events and Integrated marketing! Now’s a great time to get in touch as I’ve had a lot of great roles come through with some great agencies and brands behind them.

If you’re looking to hire or you’re looking for a new role email Jamie or P: 0203 588 4564

The changing role of a digital analyst

A recent issue of Marketing Week listed Martin Sorrell’s (CEO WPP) Ten trends for the future at the IAA conference. Taking fourth position was “The changing relationship between consumers and retailers” and at number five, “the importance of data and its role in communications”.

These trends travel further than just the IAA with a recent report revealing nearly half of all business in the UK are looking at expanding their e-commerce departments – this is good news for the sector and candidates looking for roles. Being a recruiter in the Digital Analytics space, there is one trend we’ve seen a significant increase in and that’s being briefed on a role where the candidate must not only have first class analytics or statistical tech and tools experience, but they must be an excellent communicator.

In days gone by, analysts or data professionals took care of churning out the information and insight, but the marketing team was relied upon to communicate this to various audiences and stakeholders. The tides have turned and the role of an analyst is to not only understand what the data means but explain it across the business in an engaging and persuasive manner to ensure that the results can improve ROI and the bottom line.

From a recruitment perspective this means we’re moving from a candidate short market to a very candidate short market – on a search to find the analytical atoms in the haystack. In order to find these atoms – it is crucial to stay specialised; building trust in the market so you can become the go to specialist for recommendations. Meeting every candidate you work with is very important as we are building a candidate community that is based on professional, well paced and honest relationships.

In an industry plagued by buzz words – data and big data are the new black. The need for these analytical atoms has increased, web analytics and digital data have gone mainstream and is now a core function to most businesses. It’s no longer enough to think of the next big idea, everything needs to be quantified and backed by solid data & insight. Organisations are acting on the data revolution and hiring specialists to own this important part of the business. Those adopting this methodology are achieving more than other companies that talk about data but haven’t implemented change to reflect this.

It’s no longer enough that the Digital Marketing Executive or Manager, who has some degree of experience with Google analytics or testing software to be the combined analyst and marketer.

Just like any commodities market, rare products are more expensive. However this isn’t always immediately reciprocated by businesses who are still offering the same salaries as two or three years ago. These very same candidates are being very well looked after by their current companies, their value is recognised and the loss of this resource is seen as detrimental. Their work is often ongoing and tied to the e-commerce or commercial trading teams rather than project delivery.

So what’s in store for the future of Digital Analytics?  From campaigns to operations insights and data is key to a greater understanding of the business and engaging and communicating with stakeholders and this is opening up a new more specialised market for more analytics tools on the playing field. There are of course the usual suspects when it comes to tools Adobe suite, Webtrends, Comscore and of course Google being very common, but we are seeing some more unknown names from the start-up community offering specialised analytics tools by industry sector start to get some traction in the market with job opportunities to follow.

Overall there is a shortage of Web Analysts who can fit the bill when it comes to skills required for the roles in the UK. As a recruiter who has always worked in a candidate short market with less job movement; it’s something that is genuinely rewarding when you find not only a great role for your candidate and simultaneously provide a solution the business.

Greg Goorwitch is a specialist recruiter at Nakama London and looks after e-Commerce and Digital Analytics.

If you’re looking for a role or contact Greg on 0203 586 8168