Meet Mirella – Senior Consultant for UX/UI & Snr Digital Marketing & Product Roles


The Nakama Melbourne Team is growing! Meet Mirella Di Iorio, Senior Consultant for UX/UI & Senior Digital roles across Marketing & Product.

What sector do you recruit for:

Digital – UX/UI and Senior Digital roles across Marketing and Product

What are you known for professionally? 

With a background spanning over fifteen years across digital, marketing and creative environments, both as an Industry Professional and Recruitment Consultant, I enjoy partnering with both clients and candidates to arrive at successful outcomes. I am known for my contacts and networks within the Melbourne Market.

What do you love about recruitment?

I love that everyday is different; I get to meet the most innovative and interesting people. I am excited about the prospect of helping agencies and organisations find great talent to enrich their business and marketing goals.

What intrigues you about the world of Digital Marketing, Creative & Technology?

I find that it is fast paced and all ways changing, it attracts highly creative and skilled people that blow me away with their skills and knowledge

What’s the coolest thing you’ve seen or done while in Melbourne – what do you love about the city?

I have been involved in many cool events such as fashion shows, art exhibitions and music events, bringing together independent artists and performers to the public domain. I love that Melbourne supports the arts, it’s both dynamic and cosmopolitan and just a really cool place to live!

What would be impossible for you to give up?

I really love chocolate and would hate to give it up!

What is your social media channel of choice? 


Any hidden talents you want to let us know about? 

Trained Dancer & Fine Artist


If you’d like to speak with Mirella about a role connect via LinkedIn or you can email your CV and Portfolio to Mirella  at 


Introducing your Social Media Team, Where to Start…

I can’t count the amount of times I am asked “where do I start with introducing a Social Media team to my business?” and

“What’s everyone else doing and how do I get started with this?”

I understand the world of Social Media is scary enough – let alone the thought of employing a team to run it for you. But let’s face it, we’re in 2015! We are reaching a point where social media isn’t a nice to have; it’s a need to have. In today’s digital space, if you don’t have a social media team or at least outsource your social media then you don’t actually exist in the virtual world.

Once you’ve justified your need for a social media team, you need to know where to begin to introduce the right team to your business. As a recruiter in this area, I meet different shaped and sized companies every week, large, small, quirky and straight. I understand a one step process for creating your dream team does not exist, however the insights below should fit most teams and help you find the best people to run this space for you.

The most important thing to remember when starting your team is to find the right people who are truly head over heels passionate about Social Media and your company! Once the passion is there, things become a lot easier. These individuals will be your largest advocates as the voice of your brand and products, they need to have the ability to understand and learn a lot of information. A successful Social Media specialist needs to embrace the high level of customer service that this role encompasses and showcase their willingness to go above and beyond their normal call of duty. Their main role at the end of the day is to make sure your followers and customers are happy and captivated.

A very good place to start your team is by initially hiring one person who is able to fulfill more than one social task. This person can create the social tone, voice and the direction of the business, and your team can grow from here. When considering this approach you need to keep in mind that this person would be taking on a rather large, full load and a smart way to work around this would be to limit or restrict the number of platforms you initially cover ensuring your Social Media Manager is always on top of posts and responds promptly. When deciding which platforms to start your Social Media journey with, your target audience and desired tone of voice should highly influence your decision.

A crucial point to keep in mind when building your social team is to find team members who are flexible and well versed in more than one social platform. Even though many people claim to be Social Media experts and enthusiasts, just because they use Facebook and post selfies on Instagram does not instantly make them capable of creating a business Social Media presence. You can easily test potential candidates on current trends and their ideas to quickly find out if their passion and knowledge is credible.

Care, coupled with creativity and positivity will create a fantastic social team, who will guide your business in creating its online voice and getting the right message across to your targeted audience.

Michaela Kennedy is our Nakama Sydney Social Media & Digital Client Services Consultant.

 If you’re looking for a new role, or help setting up your social team, Michaela can be reached +61 (0) 432 220 289 or