Growth of SEO in Asia

Is 2015 the year for SEO to come into it’s own in Asia?

Over the last three years of recruiting within the Search function in HK I have seen huge growth in the demand for Paid Search specialist’s and not so much within SEO.  Why?  Because most businesses want instant results and immediate ROI, whereas SEO campaigns require more patience and generally require at least three months before beginning to see returns.

Investing in SEO has several benefits:

  1. The results are low cost (In comparison to PPC)
  2. Great way to increase traffic
  3. Brand credibility, people trust Google
  4. ROI  – SEO provides tractable quantifiable results
  5. Better usability

While SEO is still very much in its infancy in Asian companies, search-marketing strategies are adapting to more mobile platforms and technologies across Asia. I see 2015 as a huge year for the growth of SEO as there will be plenty of opportunities for companies throughout Asia to make credible gains.

In the month of January alone, I have seen an increase in demand for content focused SEO specialists for both digital agencies and e-commerce companies. But with Asia being a talent short market, where are the candidates going to come from?  In past I generally relied on bringing overseas talent to HK to fill SEO positions but with content and local languages being more and more important I am heavily relying on local talent being developed. Overseas candidates offer a wealth of knowledge and techniques from generally a more digitally advanced market and local talent offer their inside knowledge of the local market and of course language skills. But for businesses in Asia to have a successful SEO team I still feel they need a blend of overseas and local candidates.

If Asian companies can attract the right blend of SEO talent and get their strategy right, 2015 could be one of the most competitive years for SEO in Asia.

Adam Kennedy is our Nakama Hong Kong – Digital & SEO/SEM Consultant. 

If you’re a candidate looking for SEO work in Hong Kong, or a business looking to implement SEO strategies for your business in 2015, Adam can be reached at +852 34787248 or akennedy@nakamahongkong.com.

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