A sombre week for Singapore


Last week, Singapore mourned the loss of their founding father Mr Lee Kuan Yew. In response to his passing, some of Singapore’s largest companies eradicated any colour in their branding and chose black and grey as a mark of respect.  In fact, most of the country’s websites, and signage stopped advertising and held off on pitching.

Not only was there a media black-out but some media and marketing agencies in Singapore gave their staff time off to pay their respects. Queues were seen for miles; people queuing for a staggering 8 hours in the sweltering heat waiting to pay tribute to the late Prime Minister.

Already tens of thousands of Instagram photos have been uploaded; from videos to old pictures, offering a heavily poignant and nostalgic view and feel on the loss of Lee Kuan Yew.  One digital marketing agency launched a campaign for the people of Singapore to offer and share their views, creating the hashtag #whatLKYdidforme.

Mumbrella article quoted Pat Law, Founder of the social agency GOODSTUPH who received almost 1,400 likes in six hours on a Facebook post.

Someone asked if there was free shuttle service from City Hall to Parliament House. Another replied “He gave his whole life to the country. You can walk for 10 minutes.” Best comment I’ve seen. #leekuanyew #lky.

Tribute websites have been created for people to leave their thoughts, comments and even poems.  Evidently, Lee Kuan Yew was a visionary leader whose legacy lives on, giving the people of Singapore a real sense of pride.

Charlotte van der Vorm is our Nakama Singapore Digital Strategy & Social Media Sr. Consultant. Charlotte can be reached at cvandervorm@nakamasingapore.com or +65 9176 2741.


Digital Media growth in Singapore

As more and more foreigners apply for digital roles in Singapore, the one thing they want to know is ‘what’s the market like?’  A standard question but the response isn’t always so straightforward.

Over the past two years, senior candidates with impressive resumes and a wealth of digital knowledge have assumed it would be easy to walk into senior digital positions in this market, but it’s been tougher and certainly slower than expected. This isn’t because the digital scene is struggling; on the contrary it’s one of the most exciting markets to be in but some of the skill sets being offered simply haven’t been required at that time.

This is changing though and things are ramping up in the digital scene with more and more talent being grown organically in Singapore as well as a continuous influx of talent from the States, the UK, Europe, South East Asia and Australia.

Singapore has become the hub for growth in digital media in the region with the growth markets catching up. Although it might still be behind advanced markets with revenue spend, it is becoming one of the fastest growing and advanced markets in digital advertising. This means more and more positions are becoming readily available, an exciting prospect for those senior candidates.

Charlotte van der Vorm is our Nakama Singapore Digital Strategy & Social Media Sr. Consultant. Charlotte can be reached at cvandervorm@nakamasingapore.com or +65 9176 2741.